Mentoring has traditionally flowed one way, from seasoned professionals to those at earlier stages of their careers. But in today’s complex, fast-moving workplace, knowledge doesn’t always sit at the top.
Reverse mentoring turns the model on its head, creating opportunities for junior or less experienced team members to mentor more senior colleagues. These partnerships go beyond age, they can involve different backgrounds, cultures, lived experiences, digital fluency, or insights into emerging ways of working. It’s a fresh, human approach to learning that’s gaining traction for good reason.
What Does Reverse Mentoring Look Like?
Reverse mentoring is about insight-sharing across difference, whether that difference is age, ethnicity, gender, neurodiversity, social background, or familiarity with digital tools. For example:
- A young employee might mentor a senior leader on social media trends, or new tech platforms.
- A colleague from a minority ethnic background might help senior management better understand barriers around inclusion and equity.
- A neurodivergent team member could share their experience to help shape accessible policies or improve workplace culture.
- A working parent might offer insights into the realities of balancing caregiving with career progression, helping leadership re-evaluate flexibility.
Examples in Action
- BT Group used reverse mentoring to give underrepresented employees a platform to speak with senior leaders about inclusion and cultural awareness, influencing company-wide policies.
- HSBC paired junior employees with executives to discuss mental health, remote working, and the expectations of younger generations.
- PwC developed a global reverse mentoring initiative to connect executives with LGBTQ+ employees, building empathy and more inclusive leadership at the top.
Why It Works
- Promotes diversity of thought, giving leaders fresh perspectives they might not otherwise encounter.
- Closes experience gaps, whether those are generational, cultural, or technological.
- Drives more inclusive decision-making, by helping leaders understand lived experiences across the organisation.
- Builds confidence in junior employees, increasing visibility, engagement, and retention.
- Fosters humility and openness, reinforcing the idea that learning is a two-way street.
Tips to Get It Right
✅ Clarify purpose, whether it’s to improve digital skills, understand inclusion, or support cultural change.
✅ Be intentional with pairings, focusing on different strengths, experiences, or perspectives, not just age.
✅ Train both sides, especially on how to build trust, listen without judgement, and ask thoughtful questions.
✅ Create safe spaces, where people feel able to speak honestly and be themselves.
✅ Keep it consistent, with regular check-ins and space to reflect on progress.
✅ Share outcomes, so the wider organisation benefits from what’s learned.
Reverse mentoring isn’t just a feel-good initiative, t’s a practical, people-focused way to build smarter, more empathetic organisations. When leaders are open to listening and learning from across the business, they make better decisions, lead with greater awareness, and create cultures where everyone can thrive.
The companies thriving in 2025 are the ones that truly invest in their people. LinkedIn’s newly released list of the Top 25 UK Companies highlights what makes workplaces exceptional today. For company directors, this list offers practical insights into what professionals value most: growth, purpose, flexibility, and inclusion. Understanding these priorities can help organisations turn employee expectations into a competitive advantage.
Key Strategies from the Top 25 UK Companies
1. Career Growth is Essential
Top employers enable both vertical and lateral career movement. Employees are encouraged to stretch beyond current roles. Clear promotion paths are supported with mentoring, visibility, and tools.
Action for Leaders: Communicate growth opportunities and invest in leadership training. Your future leaders may already be on your team.
2. Learning is Embedded
Companies like Oracle and Vertex Pharmaceuticals integrate continuous learning, covering technical skills, emotional intelligence, agile thinking, and innovation.
Action for Leaders: Provide learning platforms and include upskilling in performance reviews. Allocate time and budget for meaningful growth.
3. Inclusion is a Core Strategy
Leading employers set measurable goals for gender diversity, inclusive hiring, and cultural awareness. Leadership accountability ensures these initiatives succeed.
Action for Leaders: Tie diversity outcomes to executive KPIs. Make inclusion a visible part of your strategic plan.
4. Employer Brand is Employee-Led
These organisations cultivate employee advocacy. Workers openly share their positive experiences, boosting employer branding.
Action for Leaders: Empower employees as ambassadors. Celebrate successes publicly and reward thought leadership.
5. Stability Attracts Talent
Candidates gravitate toward companies with strong direction and financial resilience, such as AstraZeneca.
Action for Leaders: Clearly communicate vision and strategy. Stability builds trust and helps potential hires see their future in your company.
5 Ways Directors Can Apply These Lessons
- Benchmark Against the Best – Compare your company to top performers. Audit development, mobility, brand, and culture.
- Rethink Your EVP – Align your Employee Value Proposition with growth, purpose, flexibility, and inclusion.
- Invest in Development – Support learning and development programs, leadership academies, and coaching incentives.
- Leverage LinkedIn Strategically – Use LinkedIn to showcase culture, recruitment, and leadership visibility.
- Create Feedback Loops – Conduct surveys and listening sessions to let employees shape the culture.
Culture as a Strategic Advantage
The Top 25 UK Companies show that growth, retention, and brand reputation start with how people experience their workplace. Directors must focus on creating environments where employees thrive. When your people grow, your business follows.
In 2024, one of the biggest challenges we observed was companies setting expectations that didn’t match the salary offered. Many businesses expected candidates to take on critical roles, but the compensation simply wasn’t competitive.
This mismatch had real consequences. In our searches last year, 22% of qualified candidates—those with the right experience, skills, and values—didn’t move forward because the salary didn’t meet their expectations.
Why Salary Matters More Than You Think
Offering the right salary isn’t just about money; it’s about respecting the value employees bring. Most people expect a 10% to 20% increase when moving to a new role. Even if money isn’t the top reason someone changes jobs, it’s often the deciding factor.
When salary aligns with expectations:
- Candidates feel recognized for their experience and skills.
- Businesses attract top talent instead of losing them to competitors.
- Employees are more motivated and committed long-term.
Salary vs. Career Growth
People aren’t just looking for a job—they want a career. Candidates want to grow, make an impact, and contribute to something bigger than themselves.
Offering the right salary signals that your company values employees as long-term contributors. When staff feel fairly compensated, they are more likely to stay and invest their effort into helping the business succeed.
Investing in Employees: A Win-Win
Paying the right salary is an investment, not a cost. Employees who feel fairly treated are:
- More motivated to perform at their best.
- Loyal and less likely to leave.
- Engaged in driving business growth.
When your team thrives, your company thrives. Competitive salaries paired with opportunities for learning and career progression create a workforce that drives long-term success.
Tips for Setting the Right Salary
- Benchmark Against the Market: Research similar roles in your sector to ensure your offer is competitive.
- Consider Experience and Skills: Factor in what the candidate brings beyond the job description.
- Be Transparent: Clearly communicate the salary range and benefits upfront.
- Review Regularly: Update salary bands to reflect market changes and employee performance.
By paying attention to these steps, businesses can retain top talent, reduce turnover, and foster a culture where employees feel valued.
Conclusion: Salary Is More Than a Number
The right salary is key to building long-term success. It’s not just about attracting candidates; it’s about keeping them, motivating them, and helping them grow alongside your business.
Investing in fair pay today pays off tomorrow—with higher retention, stronger engagement, and a team ready to drive your company forward.
The traits of a successful company always point to its leadership. Leadership isn’t just about steering the company; it’s also about tapping into your employees’ needs and helping them overcome challenges to embrace the tasks set before them. This creates loyalty that moves the business strategies of the organisation forward. The result is an employer brand that attracts top talent who serve as the backbone of a strong corporate brand.
That being said, poor leadership can have a different effect, driving talent away from the company and weakening the employer brand.
Become concerned when leaders don’t:
Listen: to those they lead or utilise their talents
Share: intel about the company with their team
Prioritise: honesty or respect with their team
Strong leadership isn’t about perfection. Rather, it’s about not being afraid to fail, admitting to mistakes and staying on course.
When hiring, there are three traits to consider during the interview.
Pay attention to leaders who:
Have people skills: People skills and the ability to excite teams are important. Leaders with these qualities drive growth and are able to represent the external brand with marketing and public relations.
Own their failures: Leaders often focus on their accomplishments. Those who own up to their mistakes are more relatable to not only team members, but external stakeholders.
Empower staff: Strong leaders avoid micromanaging and instead, lean on their staff’s expertise. When employees feel they are empowered, it drives operations and creates great company culture and innovation.