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​How to Create Effective Leadership in Times of Crisis

Posted-on October 2020 By Amy Bates

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The way we live and work has already changed with COVID-19, and most businesses are still trying to determine the long-term effects on their business. They also need to inspire confidence in their employees, who are trying to function and perform while struggling to cope with what is going on in their everyday lives.

The sheer size and unpredictability of the outbreak generates fear among employees and makes it difficult for managers to respond effectively. But people look to their leaders for direction and compassion during a crisis like COVID-19; they need to have trust in their ability to navigate the company into the future.

Most companies believe that people are their most important asset, so it is important for them to lead and communicate with them, while at the same time providing a company that they can trust. People need to feel secure in times of crisis, and therefore their leaders need to be transparent about what is driving decisions. It is important that they show that they care for their employees as well as the business.

So how do you create effective leadership in times of a crisis?

Firstly, you need to know what is going on in your company.

Gather feedback from all areas and all levels of the company. This will make it easier to measure and improve engagement with your employees.

During trying times, it is important that you put your most compassionate and caring management on the front line.

Be sure that these managers are not only inspiring and accomplished, but also compassionate and caring, because in times of crisis, these are the faces and voices that will be remembered.

Make sure you incorporate your company’s purpose and values into every communication and initiative.

Shared purpose and values give employees the sense of connection they need during difficult times.

Make sure that all communication is consistent.

All levels of management, throughout the business need to be on the same page, so it is important to pay attention to the tone and principles behind every communication.

Rethinking the capabilities of remote workers for at least some of your workforce.

Although setting up new ways of doing things may not seem like a good idea during a crisis, the current situation leaves many companies with no choice. Determine how you can help your people make full use of technology to do their jobs and provide the other resources they need as they embrace a changed working world.

Make sure that you focus on your team's attention, do not let the current crisis distract them, and ensure that the environment is as normal as possible in difficult times. Transition as needed and ensure that leadership is aligned with the objectives of the business. Concentrate some of your attention on the future of your organisation and your workforce.