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​Creating a Strong Employee Brand to Hire Effectively

Posted-on April 2020 By

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Companies need to do everything in today's hiring environment to attract strong candidates and showcase the organisation as a place people want to work. It is crucial to that effect that employer branding and visibility are top of the mind, particularly digitally.

The competitive talent market today requires companies to do more to become and remain an employer of choice. Unemployment is below 4 percent, so there is always high competition for the best talent. It is particularly difficult for hard-to-hire organisations and talent-tapped geographic locations.

To help achieve a strong employee brand, here are some tips you can follow:

You need to recognise your competition first. This is critical because you need to see what other companies do to impress the top talent (and then do it all better!). If you want to be a place where people want to work, you have to master the perfect mix of employer branding and technology. You may have the fun culture of the company that top talent wants, but you must also align your channels to show it to the world.

How can you achieve this? You can conduct competitive analyses by studying their online offerings, hiring consultants to get information on the other companies and then creating a strong user experience on your company’s website and social media channels.

Make your job descriptions more creative and the hiring section of your website a powerful, visual destination that entices prospective candidates. Take the time to think about your current job. If they're full of long paragraphs with company jargon, you can do better. To demonstrate what your company has to offer, use videos and photos to upgrade your jobs. This is particularly important because the internet is inundated with content. This can be done by creating videos, using images and graphics to really tell a more complete and visually interesting story. As a result, you will attract job candidates who are enthusiastic about your organisation, which will be shown in the interviews you conduct.

It’s essential that the employer brand you put out there caters to Millennials and even Gen Z. These two generations will soon make up the majority of the world's workers. Millennials and Gen Z are more interested in transparency in their corporate culture, and require a different form of communication style to be fully engaged. They care about being given independence on how to work, recognition and reward for their contribution, and the opportunity to have a social impact on their community. As a result, it’s paramount that you express this information on your company’s website and in any promotion materials for job seekers to finds (and appreciate).

A strong employer brand is essential to hiring top talent during a time of historically low unemployment. By understanding your competition, making job descriptions and the hiring section of your website visually appealing, and reaching out to younger generations, your company will be set up for success for years to come.